If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it. Curb theft dramtically by using a simple and inexpensive technique. We all understand that perception is vitally important to human behavior, so why are we so fearful to use perception to our advantage when it comes to protecting our assets? Here's a step-by-step approach to shrinking theft by changing a customers perception of the security in your store.

1. Select and purchase "dummy" video cameras. They do exist, and they can be used in combination with regular video cameras to give the illusion that your store is under constant surveillance. Put them in place all over the shop or mall in conspicuous places.

The very sight of a security camera will often cause a thief to think twice before grabbing something. 2. Put security signage in place around the store. These simple signs will remind people that you take security seriously, and that thieves will be prosecuted. You can find a sample of this simple sign through the link at the bottom of this article.

3. Take your security very seriously. Never joke, or tell anyone that your dummy cameras exist. If you do catch someone stealing an object, make sure that you contact the proper authorities. As Barney Fife of Andy Griffith fame always said, "nip it in the bud!" Your attitude toward shoplifters should be firm and resolute. This sets a precedent for everyone who enters your establishment.

Simple and inexpensive can reap great results. Since people's perception of a situation often determines their behavior, a majority of people that shop with you will not take the chance. Dummy cameras and simple, plain language signage can make a huge difference! You can also purchase security stickers for the doors and windows that give the impression that a large security system is in place. These steps are for small "mom and pop" antique shops.

If you have a larger mall that rents space to others, you will no doubt want to have the "real deal" in place for your consignors peace of mind. In fact, your insurance company may demand it. Shrinkage is a fact of life in retail, but putting these pethods in place will certainly help. Michael Temple is a retired auctioneer, speaker and the owner of Antique Power Dealers, an antique and collectible business resource.

(http://www. antiquepowerdealer. com) He is also the author of the report, "6 Costly Mistakes Antique Buyers and Sellers Make. . . and How to Avoid Them!" You can own a copy by asking for it. Send your request to: freetips@antiquepowerdealer. com

Author:
Michael Temple